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Pro-aging is the
new anti-aging

Instead of fighting the passing time, pro-aging focuses on maintaining healthy, radiant skin through proper care, hydration and regeneration.

Hyaluronic acid

It is responsible for skin hydration, smoothing effect and regeneration

Structured water

Unique patented formula provides up to 20% better skin hydration

Vitamin C

Adds radiance and brightens a tired skin, which means a radiant appearance

Peptides

They penetrate deep into the skin, stimulating the synthesis of collagen and elastin

Pro-aging, or time favors us

Youth potions and cosmetics promising 20 years younger appearance were associated with the anti-aging trend, which became a struggle for eternal youth. Today, knowing that aging is inevitable, we can slow down the processes involved. And at the same time maintain healthy-looking, radiant skin in good shape. Such is pro-aging, a trend in which dr Novicka brand is 100 percent in line.

“Beauty should not depend on age. By taking a holistic approach to skin care, we ensure that we have an inner glow, which translates directly into skin in better condition and, consequently, an improved sense of well-being.”

dr hab. Danuta Nowicka

Discover new line of dr Novicka cosmetics