Experience, knowledge
and understanding
We know the needs of mature women. Based on our
20 years of knowledge and experience, we have created a brand for women like us.
AGE IS JUST A NUMBER
“A woman who feels comfortable in her skin is stronger and can do more.”
Ewa Ostaszewska-Krawiec
From women for women
The dr Novicka brand is a project of women who have known each other and been friends for years, and they complement each other perfectly. They combine professional medical knowledge with elements of psychology, supported by solid, long-term business experience. The creation of the joint brand was driven by the demand for high-quality cosmetics for conscious women who believe in the effectiveness of science.
Dr. Danuta and Ewa believe that it is worth taking care of yourself holistically. Inner and outer beauty are interdependent. In today’s overstimulated world and with the fast pace of life, balance matters. It is also important to dedicate enough time, tenderness, and attention to yourself. All these factors together help active women bring out their inner glow and individual beauty, which is timeless. And when a woman feels good in her own skin, her self-esteem grows, which affects all areas of life.
Another argument for creating the cosmetics line was to counter the chase for youth. The creators of the dr Novicka brand believe that maturity is beautiful. Provided that we take proper care of it, both by nourishing the skin and the well-being of the whole body. The condition of the skin and body is also influenced by how we feel, which is why it’s worth taking care of yourself holistically. Not only by applying cream, but also by not forgetting about peace of mind and harmony in the body.
Meet our founders
dr hab. n med. Danuta Nowicka
A scientist and dermatologist by vocation. As she says: “Skin health is the most important.” In addition to her specialization in dermatology and venereology, she also has education in cosmetology and pedagogy. For 20 years, she has been giving lectures, courses, and training on the treatment of dermatological diseases, aesthetic dermatology, psychodermatology, cosmetology, and cosmetic raw material chemistry at universities in Wrocław. She is also the author of four dermatology textbooks. She has many original, experimental works published in international medical journals.
True to her role as a scientist, dr hab. Danuta Nowicka continuously deepens her knowledge by participating in numerous congresses, conferences, training, and courses. For years, she has also run her own practice in clinical and aesthetic dermatology. She places special emphasis on proper skin care and combining cosmetic and medical treatments.
15 years ago, after a thorough observation of her patients, dr Nowicka noticed the significant impact of skin hydration on its condition. After years of research, she discovered a unique combination of structured water with hyaluronic acid, which she patented and which became the foundation of her cosmetic line. In 2019, the first two creams under the dr Novicka brand hit the market. Today, the line consists of five pro-aging skincare products for the face, featuring the structured water and hyaluronic acid formula.
dr hab. Danuta Nowicka believes that skincare is important, but we should primarily listen to our bodies and their needs: “The skin is very wise. It has its own potential to defend itself against dryness. It’s worth maintaining the skin’s natural regenerative abilities instead of working against it.”
Besides that, she loves massages and explores the combination of deep manual therapies with cosmetic and dermatological treatments. When she is not working, she relaxes in nature.
Ewa Ostaszewska-Krawiec
A passionate advocate of a healthy lifestyle, inner peace, and balance. She has been following the same rituals for years: she runs with her dog every morning, takes care of her skincare, and keeps a “clear” mind. She also practices openness and gratitude. For over 20 years, she was involved in business and worked in international lifestyle magazines like “Women’s Health” and “Men’s Health.” She currently works for a luxury interior design magazine. She is an example of someone for whom age is not an obstacle in pursuing passions. Ewa believes that as long as we are alive, we can change anything: “I don’t use the word failure, as I believe every situation is an experience, a lesson that enriches us.”
After turning forty, Ewa began to develop her long-standing interest in psychology. She is a trained pedagogue, a marketer by interest, and a TSR therapist by passion. In addition to her work in the media industry, she helps support people through life crises. She believes that a crisis can be a breakthrough moment in any of our lives. The most important thing is to discover your strengths and resources.
Ewa is a woman who is not afraid of challenges. One of them was creating the cosmetic brand with dr hab. Danuta Nowicka. The dr Novicka creams she tested enchanted her with their effectiveness. They restore the skin’s glow and improve its comfort, contributing to a better mood. “External beauty always harmonizes with inner beauty. And a woman who feels good in her skin is undoubtedly stronger and can achieve more.”
Privately, Ewa is a proud mother of two grown children, Jan and Zuzia, and a happy wife. She is a person of deep faith, which is her anchor and gives her strength to act. Ewa loves traveling, sunshine, and coffee in good company. She can’t imagine life without people.
What sets the brand dr Novicka apart?
20 years of experience
Dr hab. Danuta Nowicka co-founder of the dr Novicka brand and author of cosmetic formulas, author of Dermatology sub-tutorials is an outstanding expert in the field of dermatology and cosmetology. Her experience guarantees the highest quality products.
20% better skin hydration
Developed by dr hab. Danuta Nowicka, the innovative complex of structured water and hyaluronic acid allows to achieve up to 20% better skin hydration!
A pro-aging approach
The omnipresent anti-aging approach in the media and beauty industry is an attempt to do the impossible. The passing of time should be embraced, not fought. Skin can be beautiful at any stage of our lives, so the pro-aging approach focuses on supporting natural processes, resulting in healthy, radiant skin, regardless of age.
Selection of ingredients
We have created dr Novicka products according to the principle “less is more”. In the composition of cosmetics you will find effective active ingredients without any unnecessary additives. Minimalist, elegant packaging also reflects this approach.
Holistic care
At dr Novicka, we believe that outer beauty is a reflection of what’s going on inside. We are not saying that a cream will work miracles, but we are convinced that care based on the highest quality cosmetics is one part of taking care of yourself.
Nature and science
We do not want to fight against Nature. On the contrary: we benefit from its benefits and power, which is why dr Novicka products are based on extracts from natural ingredients. Combined with the knowledge of the brand’s creators and the latest technologies used in the beauty industry, we are able to provide you with the highest quality effective cosmetics, combining the power of nature with the power of science.
An indigenous company
dr Novicka products are 100% Made in Poland. Developed in a Polish laboratory and manufactured in a Polish factory.
Discover our products
Deliver 20% more hydration to your skin with dr hab. Danuta Nowicka’s proprietary, innovative formula, which contains a combination of structured water and hyaluronic acid.